Insomnia Cookies is a chain of bakeries in the United States that specializes in delivering warm cookies. Based in New York and Philadelphia, it was started in 2003 by Seth Berkowitz, a student at the University of Pennsylvania. There are over 100 locations as of 2017. Most are located by university campuses and cater to students who want to order cookies late at night.
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History and operations
The concept was founded by Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia. Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night. From there the concept of cookie delivery grew. The first retail store opened in 2004 in Syracuse, NY.
Insomnia Cookies is based in New York and Philadelphia. As of 2014, it has 87 locations in the United States. Insomnia Cookies bakeries are typically located near college and university campuses to target students who wish to order cookies past the closing time of traditional bakeries.
While the company originated on a college campus, the concept has also developed in major places across the country including Maryland, Philadelphia, Miami, New York City, Boston, Baltimore, Chicago, St. Louis, Kansas City, and Minneapolis Insomnia Cookies continues to expand its presence in these regions and plans to add even more locations across the country in the upcoming years.
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Products
Insomnia Cookies offers 12 varieties of traditional and deluxe cookies. Some flavors include the classic Chocolate Chunk and White Chocolate Macadamia cookies to the more decadent, Chocolate Peanut Butter Cup and S'mores Deluxe. All cookies are served warm from the oven.
Cookie cakes and brownies are available with toppings such as Cookie Dough, M&Ms, and Snickers. Ice cream is offered at most locations by the cup, pint and quart. Customers have the opportunity to customize and combine products, creating a cookie a la mode, brownie a la mode or cookiewich (ice cream sandwiched between two cookies). Milk is also available with every order.
Community involvement
Insomnia Cookies holds donates cookies and gift cards to organizations interested in raising money. Most notably in 2013, Insomnia Cookies participated in the World's Largest Bake Sale, which raised more than $100,000 for No Kid Hungry and The Food Bank of New York. The company sponsors Relay for Life and dance marathon events at universities across the country as well as the AIDS Walk of Boston, New York and New Haven. Insomnia Cookies also donates thousands to appropriate causes that hit their local communities like the One Fund Boston to aid the victims and families affected by the tragic events at the Boston Marathon.
Source of the article : Wikipedia
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